How we value homes
A price grounded in established valuation practice.
We designed the Verified Market Analysis to align with the Sales Comparison Approach, the established practice used by home appraisers for valuing a home from recent sales. It works in four steps: describing the home, finding comparable sales, adjusting each comparable sale in dollars, and reconciling them into one price.
It is not an appraisal, and it doesn't replace one.
Describe the home
Every valuation starts with the home itself. You confirm the facts on file: bedrooms, baths, living area, lot and year built. Then the features that move value here: a pool, water (canal, lake, Intracoastal or ocean, and how a boat gets out), a dock and impact windows.
Next comes what’s been done since it was built: a kitchen or bath remodel, a new roof, or any other update, each with the year it was finished. Last, you rate the condition on a standard condition scale. Every answer shapes which sales are compared and how each one is adjusted.
Comparable sales
Next, we find recent nearby sales of homes like the one you described. We look in the same neighborhood first, going back up to 12 months, then out to half a mile and 1 mile, never beyond. We usually use 3 to 8 sales. Sales that weren't on the open market, and sales more than 25% away from the others, are set aside.
A dollar adjustment for each difference
Each comparable sale is then adjusted to match the home you described, feature by feature: living area, lot, bedrooms, baths, garage, pool, water, age, condition and updates, plus market timing to today. Every adjustment is a dollar line with a sentence, tagged with how it was priced: measured here, measured nearby, rule of thumb, or entered by you.
Reconciliation
The adjusted comparable sales are weighted by how similar each one is to the home, then reconciled with our market model into one price. Our market model is a statistical model built from thousands of recorded sales in your market, so the price reflects how homes like this one sell across the whole area and no single unusual sale can pull it off course.
Every Verified Market Analysis shows how much the nearby sales and the market model each counted toward the price. For example, one VMA might show "nearby sales 81% · market model 19%". When the sales disagree too much for one number, you get a range.
Your judgment, on the record
If you know something the sales can't show, set your own price. It appears as one more line, the Realtor Market Adjustment, and our range stays where it is so your seller can see where your price sits.
Confidence, stated plainly
Every valuation carries a High, Medium or Low label, always with its reason. Some homes get a range instead of one number: when the comparable sales disagree, when the home is at the top of local prices, when it's on the Intracoastal or ocean, or when there are fewer than 3 comparable sales.
Where the sales come from
Recorded sales in your market, checked and adjusted by our market model.
You see every sale behind the price.
What Verified means
Verified means the facts are confirmed and the math is shown. You confirm your listing's details. We adjust each comparable sale to that home in dollars, factor in its condition, and reconcile the results into one price, with every step on the page for you and your seller.
A Verified Market Analysis is a market analysis for pricing decisions. It is not an appraisal by a certified appraiser, not a broker price opinion, and not a guarantee of what the home will sell for.
How accurate is it?
Half our estimates land within 8.2% of the final sale price.
Based on a blind test of Broward County, FL single-family home sales (houses, townhouses and villas), December 2025 to June 2026, each valued using only earlier sales.
Every step on the page, and one price at the end.
Outside Broward County? Join the waitlist for your county.