Versus a CMA
A CMA ends with an average. A Verified Market Analysis ends with a price.
A CMA printout lists the sales and leaves the math to you. A Verified Market Analysis adjusts each sale to the home in dollars and calculates a price you can defend, line by line.
| Verified Market Analysis | Typical MLS-built CMA | |
|---|---|---|
| What you end up with | A calculated price, a likely sale range, and a confidence label with its reason. | An average or median of sale prices, and a range. Final number is still left to be figured out by you. |
| Choosing comps | One consistent process: neighborhood first, back up to 12 months, then half a mile and 1 mile, never beyond. Usually 3 to 8 sales, and you can take any one out. | Search filters set by hand. Results vary by agent and by day. |
| Adjustments | Every sale adjusted to the home, feature by feature, in dollars, with the reason. | Often none on the printout, or a spreadsheet only you see. |
| Condition | Rated on a standard condition scale and priced as its own line. | An impression, rarely written down. |
| Confidence | High, Medium or Low, always with its reason. When the sales disagree, it says so. | Rarely stated. |
| Pricing strategy | Three list prices: Move fast, At market and Stretch. | One list price, sometimes a band. |
| What your seller sees | A plain-language report that walks each sale to "adjusted to your home", shared by link with your contact card. | A printout of grids, photos and averages. |
| Consistency | The same method on every home. | Varies from agent to agent and from one CMA to the next. |
| Keeping it current | Free refreshes, weekly re-pricing while you track it, and a version history. | Start over. |
The MLS still has a role
Keep the MLS for what it shows.
Today's competition
Active, pending and expired listings show what your seller is up against. The Verified Market Analysis prices from closed sales.
Photos and finishes
Listing photos and remarks show what's inside. Your condition rating carries that into the price.
Showing activity
Days on market and how nearby listings are moving.
Where a brokerage, lender or listing agreement requires a CMA or an appraisal, a Verified Market Analysis doesn't replace it.
Let the MLS show the market. Let the Verified Market Analysis set the price.
Outside Broward County? Join the waitlist for your county.